CaseStudy
Halden
Halden is a direct-to-consumer home goods brand selling furniture and décor across the US. Eight years old, 120 people, and one strong home market.
How Halden Entered Three New Markets And Grew Revenue 58% In Nine Months
Halden had a loyal home market and a growth curve that had gone flat. Every new region looked promising on paper, but nobody could say which one to enter first or what it would cost. Over nine months we built a market-by-market expansion plan, chose three entry points, and shaped the launch for each. This case study covers how those decisions were made and what they delivered.
Project Details
Service
Strategic Planning
Industry
Retail
Company Size
120 employees
Timeline
9-month engagement
The Business Problem
Growth stalled with no clear path to new markets
One market, no next move.
"We had five ideas and no way to tell which one wouldn't sink us."
Marcus Webb
•
Plant Operations Manager
Revenue had grown 40% in three years, then flattened. Ninety percent of sales still came from one region, and every new market idea was argued from instinct, with no shared way to compare them.
A failed launch would have been expensive. Inventory was bought months ahead, so each wrong guess tied up cash and stock for a full season.
The Strategic Response
Phased expansion plan built on market-level data
Read the demand
Scored 20 markets on demand and margin.
Pick the first three
Chose entry markets by fit, not size.
Shape the offer
Adapted range and pricing per region.
Sequence the launch
Staged rollout to protect cash and stock.
Set the scorecard
Weekly targets per market, reviewed live.
The Business Impact
Measured over the first 90 days after launch
0%
0%
Revenue growth YoY
Up from $14M to $22M in 9 months.
0.0x
0.0x
Repeat purchases
Second-order rate within 90 days.
0%
0%
Cheaper acquisition
Cost per new customer, all regions.
0
0
Markets launched
New regions live inside 9 months.
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Contact
hello@elevra.com
+1 234 567 89 10
148 Lafayette Street, Suite 400, New York, NY 10013
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